Both my colleagues and I have spoken before about how content really is the most important aspect of a website, one that should be discussed and understood before any designs are done. But frequently content is the very last thing to be dealt with. Why?
05 Dec 11
I'm sure that many of you read that title, and thought "Of course the details are important. Everyone knows that". And you'd be correct, as the details are important - it's just a question of which details.
10 Oct 11
The days of only being able to access the internet on a computer have long since passed - using a iPhone or an Android based smartphone to get online whilst on the move has become commonplace. Surely this means that you need to supplement your existing website with a dedicated mobile version, or, even better, with an app? In short, the answer is no. Of course, it's actually a little more complicated than that - but the answer will still usually be no.
12 Sep 11
In my last article, I explained that a website is never going to be successful without promotion. Not only that, simply posting a few tweets on Twitter wouldn't really accomplish anything - a strategy encompassing multiple media avenues was required. Surely, that will be enough?
08 Aug 11
It is likely that upon the launch of a brand new website, one concludes that the process is now finished and no extra work needs to be done. Nothing could be further from the truth.
27 Jun 11
