Base Creative Studio 226, Business Design Centre, London, N1 0QH . T. 020 7359 0005 . E. hello@basecreative.eu
"Even when things needed correcting, Base Creative would always sort it out. We have a very slick looking website that appeals to our target market." Vicki Parr, Client Service Manager
Cascade is a UK leading specialist provider of employment-related and financial services - without saying it, they help people manage their tax affairs more efficiently.
Coming from no website at all, there was huge potential to allow the web to have a great impact on their marketing strategy. With our in house Website Management System, we proposed to build a website that could be updated, that was uniquely interactive, met the high standards you'd expect from Base Creative, and of course the element of creative genius. We were also brought in to update the company's visual identity.
Understanding who the website would target was key. Aimed at high value IT contractors, we knew the website would be the first port of call for most leads. Once on the website, we presented them with the first selling tool - the salary calculator which would (within 5 seconds of reaching the website) work out how much money they could save with a package from Cascade. The result: The first year's target reached within the first 3 months. Fantastic!